We’re not experiencing a ‘digital revolution’ and this isn’t a ‘digital age’ any more than the 50s were the ‘atomic age’ or the 60s the ‘space age’. We simply live, as we always have done, in fast-changing times. LBiQ is a response to this frantic pace of change, and it’s one that responds from an attitude and point of view that we’ve shamelessly stolen from Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

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Up Front

We started to set the agenda for this issue with a visit to PICNIC ’07 in Amsterdam, more of a festival than a conference. We followed this up by dropping in on LBi’s World Usability Day event and – finally – turned to Rory Sutherland of Ogilvy One for his view on the blurring of ‘traditional’ and ‘digital’ agencies. It can seem like a messy world out there. Let LBiQ clear things up for you.

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Everything is breaking

News and entertainment media are out of their boxes. Industry needs new models, and brands have to unlearn their old ways. Our focus on this sector unites the viewpoints of external experts from the worlds of publishing, music, gaming, TV and user generated content with actionable insights and data from the LBiQ team

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Remaindered Image

LBi’s fashion editorial concept for retail brand USC required real people with real attitude. Flawless ‘high fashion’ models felt too remote, whereas faceless mannequins were eerie and lifeless. With time and budget tight, we developed an informal, lo-fi photographic style and selected models from within the agency. Here are our favourite images that didn’t make the cut.

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AKA the explicit LBi Bit…

We can’t pretend that all of LBiQ’s content is independent of the LBi Group, and we’re not going to try to. Here, the company’s thought leaders talk about where they’re at, what’s on their minds, where they’ve been and where they think they’re going. In this issue: strategy, media, technology and collaboration.

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Things that have interested us…

Reviews of the books we’ve been reading, our thoughts on the sites and services we’ve been checking out, things that have interested us and all the other stuff that just wouldn’t fit in anywhere else. Then that’s a wrap.

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Contact :

To talk to LBiQ or receive a hard copy, contact us on:

editorial@lbiq.net | publishing@lbiq.net