Explosive errr creativity in Dubai

Judging Dubai Lynx has been an experience. Some great judges to spend time with and one or two really interesting pieces of work even if the standard overall is low. But one thing really did take my breath away. Anyone know what to make of this? It’s a quit smoking campaign targeting smokers at Ramadan and looks like it was made by disturbed people at an art therapy class. We have old Coke bottles, we have sand and fag butts and we have un-smoked cigarettes fashioned to look like fireworks. We also have the agency’s name on the front. Bizarre.