Posts Tagged ‘mind maps’

Reading list update 3

The Brand Innovation Manifesto
John Grant
Ideas, Planning
 
John Grant dun-harf love a manifesto: The New Marketing Manifesto, the Green Marketing Manifesto, the Have it With Chips Manifesto* and this one, the Brand Innovation Manifesto. Manifestos have a tendency to date over night but this one’s a bit special. It takes an Integrated view of brand strategy, planning and [...]