Posts Tagged ‘IPA’

The importance of social value

I’m moved to Blog about Rory Sutherland’s inaugural speech as IPA President. It’s a fine piece of oratory as you’d expect from a fellow cravat wearer (though I’ve always thought mine to be more the mod-style silk scarf).
What’s interesting in his speech is the way Rory articulates the importance of “Social Value” created by brands [...]