The recipe for a You Tube success?

I confess to nicking this post from Ian Tait’s excellent crackunit. But I had to put it up here. We’re always interested in what makes content popular on You Tube. Is this the recipe? Simple idea, well executed and lots of repetition? Kiddy Crack as Mr Tait says. I also can’t help wondering if the MASSIVE global phenomenon of Harry Potter has anything to do with it. I guess in the end, there’s no formula for a phenomenon. Although apparently is one for a fart. Hmmm. The web can be so childish.