Cottaging @ PICNIC08

Well, not cottaging at all, but what’s the point of reading Copyblogger if you can’t try to put the ‘Diggable headlines’ principle into practice?

So, dealing with the excess lunchtime Heineken, I came face to face with this random toilet based execution from tvents.nl who are busy promoting their video tech with a dedicated PICNIC site. Not just a good placement, but a really well utilised QR code.

Not just is it the first time I’ve seen anyone dare to challenge the formal black and white orthodoxy of QR righteousness and present the code in colour, but - as we noted about this time last year - until QR reader software (check out Kaywa if you’re into this kind of thing) becomes standard on handsets, the only people you’re going to reach outside of Japan are the early adopter techno-tribes who’ll snap any code they see.

PICNIC couldn’t be a better place to put this into practice.