Cannes Lions workshop: How to build a believable brand

Last Thursday a few of us from LBi, Lego, P&G and Pereira & O’dell did a workshop on building a believable brand for the digital age. As part of the session set two briefs and asked the attendees to response with ideas for how to launch this new product.

We referenced a number of interesting projects and their case studies. These can be found here:

Sociability
Forever story by CHI for Talk Talk
Whopper Sacrifice by CP+B for Burger King

Integrated Worlds
Spot The Bull by Poke for Orange
Nokia Unloader by Far Far for Nokia

Conversation
Garron Dares by Lean Mean Fighting Machine for National Year of Reading

And for a reminder of the Lego Miniman work take a look at this. We’ll post the case study video up here shortly.

Here’s a PDF of our presentation.