We’ve all gone donk crazy

OK that’s a slight exaggeration - donk has been doing the rounds on the ground floor ’stezzer’, but to little critical acclaim and to be honest it won’t be making its way into my record bag any time soon.

However with over 3,750,000 views and over 14,000 comments for this one song alone, the Blackout Crew have certainly caused an emotional reaction out there. In my, admittedly, romantic view, the fact that rave music continues to live on some 20 years after its inception, showing the inventive nature of the repressed working class grasping for their next chemical fueled hit of musical ecstasy at the weekend, cheers me up no end. As does how Donk and its white-boy Eminem inspired MCs continue the potent cultural connection between the North West of England and the downtrodden Motorcity of Detroit, Michigan (see Northern Soul if none the wiser).

And it’s good for us London based agencies to remember the UK isn’t a homogeneous nation of robots who each morning love a tasty bowl of muesli, a cup of cappuccino or similar from one of those high street coffee shops before gifting their “friends” on Facebook, chatting for hours on IM and then indulging in some brand worship on the marketing web.

Now where did I leave that other chip…

Footnote: You’ve got to love Wikipedia and it’s ability to keep expired ravers like myself up to date with the UK music’s myriad sub-genres of popular music.