Giddy ranting vision + hard sell warning

Whilst creative judges and juries fail to admonish the jolly corruption of children in the selling chocolate to lonely women (and instead get down to late 80s freestyle electro), there are important things at hand ineligible for easy cool. 

<insert chocolate-vomit.jpg here>

Now that the Evil Eye of Mordor has temporarily passed from the energy companies to the Bankers… (and having recently worked on briefs for both) it strikes me there are some major insights relating to all forms of ‘corporate evil’: 

<insert bad-apple.swf here>

We, the consumptive populous require proof positive of corporate change in order to believe again. We want clear and easy influence… To be certain that the corporate villains are listening and repenting… And that this ‘change of spots’ is having a measurable, positive effect on our lives. 

We are conflicted, we want our guilt expunged without having to sacrifice warmth or mobility (or a million other convenient dreams)… we want CorpsUnited to change on our behalf, that’s what we’re paying for damn it!

It is said that capitalism is built upon scarcity and debt, and yet the human spirit craves the opposite… some say we are living through a 12 month window of opportunity disguised as a recession. ‘What Ever. My head hurts. I feel powerless. This is confusing. I don’t think I can make it without my two weeks in the sun’.

<insert therapist.ai here>

Here in the home of building believable brands, Marketing demands aimed at stereotyped targets seem redundant, self-indulgent and transitory. We are not immune from the dark side but we are relentless in our desire to make stuff that works and that is built on the solid foundations of listening to real people. To be part of their lives in any moment, mode or medium they feel or request. To be meaningful and sustainable. We are at Base Camp. There is a climb is ahead.

<insert corporate-optimism.mov here>

In the mean time I’d like to alert you to the genesis of a new cult: Cabralla. Sounds a bit like Kahbalah doesn’t it, well it’s pretty popular these days and not just with the creative elite. Supposedly the only effective protection is the gospel of the First Things First Manifesto, (old testament 1964, new testament 2000). As the followers of Fallon deride the disciples of IDEO (who pity them in return), some of us remember a simpler time pre-dotbomb, and imagine a future where ideas are the integrated currency - where everything else; every channel, format, media, platform and process… is open, available and perpetually intermixing. 

Some of us are nearly there now… we’re waiting for you…

<administer cold compress> 
</end waking dream>

(Playlist disguised as Post)