Archive for June, 2009
Last Thursday a few of us from LBi, Lego, P&G and Pereira & O’dell did a workshop on building a believable brand for the digital age. As part of the session set two briefs and asked the attendees to response with ideas for how to launch this new product.
We referenced a number of interesting projects [...]
In our homes we don’t collect rain water and use it as our main source of water; instead we utilise the services of a water provider e.g. Thames Water. Similarly, we don’t have electrical generators in our gardens we simply link in to the national grid and purchase our power from one of the power [...]
At the Electronic Entertainment Expo this year, E3, much of the hype was around new controller systems from the usual suspects. Two of the manufactures, Sony and Nintendo, presented impressive, but ultimately incremental wand based methods with which to control your home console. Microsoft however took a different route, and one that demonstrates when they [...]
Just launched by us here at LBi: a new site to support one of our biggest clients for their birthday. Marks and Spencer’s 125th Anniversary is not only an in-store celebration, but a fabulous exhibition called “Marks in Time” in Leeds which will show off their continued history of innovation and ethical production. Our task [...]
Here’s a quick selection of recent award winning work from the LBi network
Digital disobedience, with security computer clogging Hello Fra gained the Peoples’ Vote. Savvy Auntie was also nominated.
We also had Honourary Mentions for Red Bull Racing, Pleats Please Issey Miyake, The Atava House and The Company
Generation Green - Professor Green and the Eco-Rangers [...]