Archive for November, 2008

Best Practice is Worst Practice

I’m moved to include a lovely old Dilbert cartoon given to me by Dan Holder a senior art director here.

It raises a good point about “best practice.” If we’re honest with ourselves best practice is the last refuge of the unimaginative. It says we’ve stopped thinking about a problem and have settled upon a “lore”. [...]

The power of words

Words and the internet. They’ve had a chequered history together, what with most agencies seeing “copy” as an asset to be uploaded as an afterthought and many a user claiming they don’t read it. Poppycock I say. There’s lots of great writing on the web, not least this from Nick Asbury. Corpoetics is an inspired [...]